Brooklyn Data Co
A full-service data and analytics consultancy, now part of Velir. Known for deep community involvement and expertise in the dbt ecosystem.
Answer-First Summary
Brooklyn Data Co is a 70-person data and analytics consultancy — now part of Velir — known for hands-on work in the dbt ecosystem and a stack built around dbt, Snowflake, Looker, and Fivetran. Data modernization and business analytics are rated Expert, making this a strong fit for Media, E-commerce, and SaaS buyers who need a full-stack modern data practice rather than a platform migration specialist. The $160–240/hr rate and $40K+ project floor put Brooklyn Data Co in the upper-mid-market tier for boutique dbt-first work.
- Best for
- Brooklyn Data (now part of Velir) is the right choice for companies building or maturing a dbt-centered modern data stack with Snowflake, Looker, and Fivetran — its 70-person full-stack specialization in that ecosystem delivers tighter engagements than a generalist at $40K+.
- Wrong for
- Brooklyn Data is the wrong choice for an organization that needs delivery outside the dbt, Snowflake, and Looker ecosystem, for a program requiring Databricks or GCP as the primary platform, or for a buyer who needs the contractual scale and global presence a 70-person boutique cannot provide.
A Focused Alternative To
Brooklyn Data Co is named on these profiles as the focused specialist to consider instead of a global SI for the right-sized engagement:
Research Notes for Brooklyn Data Co
Evidence Signal
Founded in 2018 and subsequently acquired by Velir, Brooklyn Data Co has 70 people with focused coverage across dbt, Snowflake, Looker, and Fivetran — a deliberately narrow stack compared to multi-cloud generalists of similar size.
Rate & Scope Note
Brooklyn Data Co's $160-240/hr rate and $40K+ minimum project position it as an upper-mid-market option for Full-stack modern data stack implementation. Buyers should weigh that price point against its very high mid-market fit and strong platform migration, expert data modernization, expert business analytics.
Differentiators
- Snowflake plus Snowflake coverage instead of a generic all-platform claim.
- Media positioning with very high mid-market fit.
- Capability profile highlights strong platform migration, expert data modernization, expert business analytics.
- Mapped to retail vertical filtering in the directory.
Service Capabilities
Expertise & Focus
Core Platforms
dbt, Snowflake, Looker, Fivetran
Industries
Media, E-commerce, SaaS
Best For
Brooklyn Data (now part of Velir) is the right choice for companies building or maturing a dbt-centered modern data stack with Snowflake, Looker, and Fivetran — its 70-person full-stack specialization in that ecosystem delivers tighter engagements than a generalist at $40K+.
Wrong For
Brooklyn Data is the wrong choice for an organization that needs delivery outside the dbt, Snowflake, and Looker ecosystem, for a program requiring Databricks or GCP as the primary platform, or for a buyer who needs the contractual scale and global presence a 70-person boutique cannot provide.
Company Analysis
Brooklyn Data Co is a 70-person data and analytics consultancy — now part of Velir — known for hands-on work in the dbt ecosystem and a stack built around dbt, Snowflake, Looker, and Fivetran. Data modernization and business analytics are rated Expert, making this a strong fit for Media, E-commerce, and SaaS buyers who need a full-stack modern data practice rather than a platform migration specialist. The $160–240/hr rate and $40K+ project floor put Brooklyn Data Co in the upper-mid-market tier for boutique dbt-first work.
Founded in 2018 and subsequently acquired by Velir, Brooklyn Data Co has 70 people with focused coverage across dbt, Snowflake, Looker, and Fivetran — a deliberately narrow stack compared to multi-cloud generalists of similar size.
Brooklyn Data Co's $160-240/hr rate and $40K+ minimum project position it as an upper-mid-market option for Full-stack modern data stack implementation. Buyers should weigh that price point against its very high mid-market fit and strong platform migration, expert data modernization, expert business analytics.
Capability scoring flags Brooklyn Data Co as strong in platform migration, expert in data modernization, expert in business analytics , which helps distinguish it from firms with similar platform coverage.
Weighing Brooklyn Data Co against other options? See where it sits among the top data engineering companies in our independent 2026 directory - profiled by rate, platform focus, and fit.
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